Although virtual reality technologies have been around for over twenty years, they haven’t become ubiquitous due to a complex process of VR content generation and limitations of personal user equipment. The times have changed, and now developers produce quality VR content, while personal computers have become a thousand times more powerful.

Mark.Space aims to become the world’s first platform for building 3D/VR-compatible websites (units) and connecting these units in one place to make them available in any browser without having to register or install additional software.The goal of Mark.Space is to allow everyone to create their personal VR spaces and units and monetize them.

Market

VR/AR is a global upward looking trend. According to IDC, the VR/AR market will grow from $11,4 billion to $215 billion by 2021. The quality of VR content dramatically improved over the recent years, and there emerged relatively inexpensive VR-supporting devices for the mass market (Oculus, Samsung, etc). There are talks around that Facebook is planning to launch the VR version soon, while other large-scale IT companies invest billions in the technology.

The demand for 3D/VR content has grown exponentially as user devices are now 1000x as powerful as ten years before and capable to support load-intensive technology. Mark.Space seeks to tap into this potential audience of hundreds of millions around the world.

Platform

There is a demo version of the platform available at demo.mark.space.

The platform is based on the following core principles:

– It must be accessible for any device without having to install additional software;
– All items (or units) on the platform must have a unique and specific web address;
– All visuals must be highly realistic (as close to reality as possible);
– The platform must be “low-weight”, i.e. optimized to load as fast and use as little traffic as possible;
– The platform must be open-source to enable users to implement their own functionality;
– The economy must be transparent (ensured by blockchain and the MRK token);
– All communities within the platform must be decentralized.

Currently the platform is being built on the Ethereum blockchain, however, the team regards Ethereum as a temporary solution and is developing a private blockchain to support large numbers of transactions.

Audience and use cases

According to the project developers, the following groups of users will benefit from the Mark.Space platform:

E-commerce and fintech companies, e-businesses interested in presenting, promoting and marketing their goods and services via 3D/VR;
Content creators (bloggers, photographers, musicians, athletes, artists, game developers, etc);
Communities which will be able to use a vast array of tools to publish content, hold votes and interact with each other;
Freelancers. Mark.Space plans to establish a freelance marketplace.
Regular users who will be able to use and share their personal 3D/VR space;
Miners who will support the platform’s operations (decentralized rendering, data storage) in exchange for MRK tokens.

Token

Mark.Space uses the ERC20-compliant MRK utility token as internal currency to fuel all transactions within the platform. Users will be able to get MRK tokens using one of the following methods:

– Selling or renting out their units, including whole clusters of units;
– Selling real tangible goods and services;
– Selling 3D objects they created;
– Selling advertising space inside their units;
– Selling digital content.

Roadmap

Beta versions of the platform went live in 2016. Throughout 2017 the team developed alpha versions of Personal, Business and Community districts and conducted a study of blockchain implementation. Following the token sale, first units will be available for sale in April 2018. Blockchain implementation is scheduled for June 2018, while Residential and Shopping districts will go live in Q3-Q4 of 2018. 2019 will see the second token sale and start of distributed rendering activities. In Q1-Q2 of 2020 Community district and an internal advertising network will be launched.

Team

The CEO and founder is Yana Kontorovich, who also co-founded RealEstateSoft, Capital-M, Moda Mark and has 10+ years of experience in e-commerce, 7 years of experience in investment and 4 years of experience in fashion. Other founders include Denis Polulyakhov of CARBYN Blockchain Group, also COO of Moda Mark, Brand57, and Evgeni Malkin, NHL superstar and backer of a number of blockchain projects. The CTO is Vladimir Shliapin, also CEO and founder of Site Makers, who has 25 years of experience in IT development. The development team is headed by Alexander Shtankovsky, who has 27 years in IT development. Siruz Faramarz, who has over 12 years in 3D visualization and 5 years in product design, is responsible for 3D/VR development. Advisors include Eric Benz of Cryptopay, Samson Lee,  CEO of CoinStreet. Co-Founder of Ethereum S.China communities, Reuben Godfrey, Co-founder of the Blockchain Association of Ireland.

Ratings and audits

Mark.Space ICO was assigned the Low Risk rating by ICORating and 4.0 score by ICObench. Additionally, they have successfully passed the Howey test conducted by GMT Legal, Moscow.

Traffic summary

Traffic to this ICO comes from Brazil, Ukraine, the United States, Indonesia and Turkey. Almost all of the traffic is direct (98%), with 1,6% of the traffic generated by referrals from Coinmarketcap and Bitcointalk. Social traffic, which comprises 1,5% of the total traffic, is delivered predominantly by YouTube, Facebook and Twitter. Ethereum traffic generated by ethereum ads comprises slightly less than 0,5%.

Mark.Space are coming off fresh from the pre-ICO. Their ICO started just today, but if you want to support this project, hurry up and go to their website – their tokens are well hyped and in quite a demand.

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