What is Demand-Side Platform?

A demand-side platform is a technology for media buyers to purchase ad placements, typically via bids in ad exchanges’ real-time auctions. Simply, a DSP is a computer-based platform that...

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Making the Choice between DSP and DSP+DMP

Today we will continue our discussion about Data Management Platform and talk more about what to choose finally: DMP or DSP. If there is a choice that fits all. As...

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Why Publishers need a Data Management Platform?

Marketing has always been about customers. With the evolution of technology and the personalized experience that customers are getting used to, it is imminent that publishers need to focus more...

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What is Data Management Platform?

In our previous post we talked with you about Digital Advertising Ecosystem and now we hope that the whole process has become a little bit more clear for you. However we haven’t...

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Digital Advertising Ecosystem

Like we discussed with you before in recent years there has been a huge evolution from traditional mass media advertising to digital advertising. However, what few of us realise is...

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What is the Difference between DSP and ATD: which is better to use?

Like we discussed before there are many players on digital advertising market and in order not to get lost from the begining it is important to understand what is...

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What is Agency Trading Desk?

We are continuing our discussion about digital marketing ecosystem. We talked with you already about SSP, DSP, Ad Exchange and Ad Network. However there still remain other players on...

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What is the Difference between SSP and Ad Exchange?

Recently we discussed with you the whole process of online buying and selling and talked about all agents that exist on the digital market. We hope that our post...

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How SSP, DSP and Ad Exchange work together?

There is a quite common question in digital marketing about what is SSP, DSP and Ad Network. What is it? How they work? and What is the difference between...

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What is SSP and DSP?

In our previous articles we talked about real-time bidding, difference between it and programmatic, that occurs as a lightning-quick auction. We discussed the automated buying and selling, but we...

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