What means effective media buy? When we are talking about this we are usually mentioning right traffic source. This is the main problem media buyers facing trying to match...

All the companies think every day about how to increase traffic to their website. They often feel like the deck is stacked against them when it comes to the digital world....

Despite best efforts, discrepancies in statistics are still quite a big issue for advertisers and publishers or between the advertiser’s statistics and the advertising platform’s statistics. Typically, discrepancies of...

In the world of online marketing there are two main types of pricing: CPM and CPC. CPM symbolizes “cost per thousand impressions,” while CPC stands for “cost per click.”...

Once you set your campaign, you should not forget to constantly optimize it. Marketers’ role is never done when they start managing campaign as different parameters can influence on...

Nothing beats the whooshing noise that deadlines make as they fly by. And if you’re tired of making close calls on your projects, now would be the right time...