Top Pros to Work with Ad Network

Like we discussed in previous post any New Product Promotion can be and should be made through different ways. They can be free as well as paid. Everything depends...

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Promoting New Game

Games are now everywhere and it is difficult to argue about it. Everybody is playing them children as well as adults. With the very fast development of digital industry,...

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Advantages of Using Demand-Side Platform?

Let’s continue our discussion about main players on digital advertising market. Recently we started with you conversation about Demand-Side Platform and talked about the basic meanings. We have even...

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What is Demand-Side Platform?

A demand-side platform is a technology for media buyers to purchase ad placements, typically via bids in ad exchanges’ real-time auctions. Simply, a DSP is a computer-based platform that...

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Making the Choice between DSP and DSP+DMP

Today we will continue our discussion about Data Management Platform and talk more about what to choose finally: DMP or DSP. If there is a choice that fits all. As...

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Why Publishers need a Data Management Platform?

Marketing has always been about customers. With the evolution of technology and the personalized experience that customers are getting used to, it is imminent that publishers need to focus more...

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What is Data Management Platform?

In our previous post we talked with you about Digital Advertising Ecosystem and now we hope that the whole process has become a little bit more clear for you. However we haven’t...

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Digital Advertising Ecosystem

Like we discussed with you before in recent years there has been a huge evolution from traditional mass media advertising to digital advertising. However, what few of us realise is...

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What is the Difference between DSP and ATD: which is better to use?

Like we discussed before there are many players on digital advertising market and in order not to get lost from the begining it is important to understand what is...

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What is the Difference between SSP and Ad Exchange?

Recently we discussed with you the whole process of online buying and selling and talked about all agents that exist on the digital market. We hope that our post...

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