How to mix online marketing for your app. Build it socially! Number of new apps appearing daily is growing year over year and iOS market is still far from saturation. Publishers and developers as well as platform owners are creating and implementing strategies aimed to increase profit. However, only 1 out of 10 apps hits the bar of profit and while this ratio still looks optimistic, there are measures and hacks for ones that tenths are still missing in their app’s marketing mix. Lets take a look at promotion techniques and find out opportunities to advance. Most of app publishers rely on known ASO (App Store Optimization) tricks like keywording the app title in the Store. However, if you are looking for a sufficient growth in app installations driving you purchases (or in-app purchases ) the real marketing has handful of options for those of you who handles data carefully. How do you know who is playing your iOS game already? Why do you ignore bulk of interests that may interfere with interest your existing users already have? Which data to use when creating an ad for your application? We will give you a walkthrough for social advertising for your apps and show how you can optimise your ads. Talk and research in the same thread. We won’t take your time speaking the importance of social, apparently Facebook isn’t only about socializing and advertising amongst your customers, but the great data warehouse. Having Facebook authentication installed you can gain outstanding insights about who your existing customers are – but how?Developing an app requires you you to have a website due to variety of reasons, but having a true engagement platform was never that handy! With a Facebook page you can typically re-think a term promo-page. Invite people to benefit from your page. You’re a business app owner? Tell insights about being more efficient with your app! Just released a iOS game? Use videos and photos to start exposuring the fun of the play. Give users (potential users) an idea of how to use your app and be happier because there is no other reason of living. Launch promotions for in-app purchases by eliminating its value. What the heck should I pay for that? If you have an answer, don’t keep it secret! Use common occasions for reaching out the audience! Pay special attention to Cyber Monday and Black Friday. And Thanksgiving day. Everyone loves Thanksgiving day. Entertain your fans with app-related drawings, cartoons and comic strip. Presumably an app publisher has a designer. Since your app has survived in several releases there should be a story to tell in pictures, and who if not designer is the person to tell the entire truth in most shouting pictures. There can be a long list of re-thinkings, think of your app carefully, make a plan, go for it! Apart from making a promo page you should be careful with handling technical requests. We advise to take care of convenient in-app bug-reporting, but users write their experience out where they want to, so take care of those in trouble and make sure you left them happy! Listening is important, the same if not more than interacting. While people may not be really talkative, you should catch everything that matters (yeah, try to!) and not dare to ask right questions. Don’t be too specific and boring, this hardly ever pays off! Advertising part is easy when done with right tools!And right tools has to be used properly! All these Facebook strategies may seem to be cool, but this is of no use unless you have facebook fans on your page. The best and proven way to get your fans is Ads. Yes, it works. If you are only starting Facebook is the strategy to consider. No matter how many apps you have and how comprehensive your advertising strategy is – Power Editor of Facebook Ads is something worth trying. It enables you to take control over all the necessary ads data: performance, images, conversions. Then comes the interesting part of targeting your ads. Let’s see how social your app is: do you have a Facebook authentication? Good for you if so! Reason is – there is handful of data you can obtain from your current followers. Yes, there is a requirement that you give your users some value based on the data you collect, and you have to comply not to mess with the App Store review team. While you have these data you can easily settle it down in tables and obtain a robust audience profile, based on their real interests, social profile and demographic data. See – this is what you need to tailor your Facebook ads and drive installations! Divide your audience in as many independent groups as you can find and build a set of ads according to each set of characteristics, matching particular audience cluster. Make sure you mind the balance between broad and specific audience, advertising on Facebook is a mass communication, so you need a good sample to identify reliable conversion. Potential Reach if 80M users may sound sweet, but common and frequent proposals don’t meet popular demand. We are inviting app owners to participate in beta program on TargeAd – App Ads’ calibration tool. If you are interested, please, we will contact you and get started.