Video ads are big. Always have been and will keep getting bigger, yet there’s but one fault with them – they’re ridiculously expensive to produce. That leaves little room for error, as every slip up can often cost a fortune. So what happens if advertisers go too far and get their costly film banned from TV and online media both for ‘inappropriate content’? Well, most of them would probably have to put it in a carton box along with all the other stuff they’re taking from the office in search for a new job. But there were the ingenious few who uploaded their outcast videos to YouTube and managed to turn loss into profit, reaching out to millions of viewers for no charge at all.
Here we have five best commercials gone rogue. Trust us, they were banned from screens for a reason – neither of them would bother to observe even the online properties – but you should trust us when we say you won’t regret watching them.
So here goes:
Don’t Judge Too Quickly
Here’s a genuinely hilarious series of TV commercials produced by Ameriquest. It’s a textbook example of how to market an otherwise dull or even depressing product or service (such as mortgage loans) in a very positive way that leaves target audience excited.
Some commercials in the series, however, were too hot on the issues of the day to be aired on television, being published on the Internet exclusively scoring millions of views and comments.. That’s a big win for Ameriquest as an NFL sponsor – just think of how much money they saved on insanely expensive NFL ad spots!
First Person Smackdown
If you liked The Prodigy’s infamous ‘Smack My Bitch Up’ music video, you’ll definitely enjoy this action-packed commercial produced by Cult energy drinks. GTA, DUI, street fights, hookers and resisting arrest – you name it! This video kicks so much ass per second, it will make you wonder if Cult really had any hopes of it being aired on TV.
Mentos & Carlsberg
We know all that Diet Coke + Mentos seems Jurassic-old today, but haven’t you ever wondered what would happen if you put that candy in a beer? Don’t try it! Two French art directors who produced this commercial will show you why it’s a dead wrong idea. They’ll also show you how to take advantage of a trending meme and jump-start a viral marketing video with investing almost nothing but an idea to it.
Hyundai Cheating Death
Car manufacturers have a thing for making their advertising videos miss the border of ‘acceptable’ by a mile. For every harmless car commercial you see, there are three that never made it to the screens for censorship reasons. Usually, such ads either go for sexism or intimidating customers with creepy road accident scenarios. But Hyundai’s marketers didn’t want to take any chances, so they did both!
Share a Guinness
Remember what we said about car manufacturers sometimes overexercising sexism in their ads? Well, Guinness makes them look like amateurs in this commercial. And yet, it will most likely make you chuckle.